Basic Concepts and Techniques for Copywriting

Learn the craft of skillfully writing compelling marketing copy that engages and sells with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Explain through hands-on practice how to turn words into money
Summarise how to write the most common types of copywriting projects skillfully
Analyse any ‘persuasion challenge’ and identify the factors that will move readers to action
Identify all the necessary elements for both the simple, shortest marketing piece and the more complicated ones
Compare and differentiate an offering from the competition
Describe how to capture a reader’s attention, explain what’s on offer and clinch the deal
Discuss how to gain confidence from a start-to-finish overview of effective copywriting

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