Consumer Problem Recognition and Information Search

Free online course on consumer problem recognition, the decision making process and also studying consumer behaviour.

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Learning Outcomes

In this free course, you will learn how to:

Discuss the shopper, buyer, consumer benefits and the total product concept
Identify the components of the Engel, Kollat and Blackwell model
Identify the consumer decision process action options
Identify and recognize problems and the various factors that influence problem recognition
Discuss both the internal and external types of information search
Analyze market segmentation and its benefits to the consumer
Recall the consumer decision-making process
Discuss and study consumer behaviour
Recognize marketplace information sources

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