Learning Outcomes

In this free course, you will learn how to:

• Explain the importance of branding
• State the types of branding strategies
• Identify the features of brand marketing
• Summarize the principles of brand management
• Define the purpose of a brand
• Outline six steps to getting started on competitive research
• Distinguish between mission and vision statements
• Indicate the importance of defining your target audience
• Discuss brand voice
• Define brand ‘personality’
• Outline four steps to staying consistent in your branding
• Assess the importance of brand advocates