Basics of YouTube Marketing and Search Engine Optimization

This free online course will show you how to develop, publish, and organize YouTube videos for optimal performance.

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Learning Outcomes

In this free course, you will learn how to:

Idenitfy ways to increase the number of video engagement signals
Explain how to use the TAB formula for video tags
Describe the techniques for making great thumbnails
Recognize the methods for creating outstanding titles and descriptions
Discuss strategies to improve audience retention
Outline the steps involved in producing high-quality videos
State the ways of finding high converting keywords
List the advantages of using a Youtube playlist
Summarize the most effective Youtube content optimization strategies
State the benefits of using Google Ads and Adsense
Explain how to use SEO and marketing strategies to increase your subscription base

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