How to Be a Media Trainer

Learn how to become a media trainer to anyone who needs help with media interviews in this free online course.

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Learning Outcomes

Having completed this course, you will be able to:

Explain how to start the media training on a positive note and the most important thing to consider as you prepare to train anyone for a media interview
Discuss why the number one thing to avoid is talking and giving advice
Discuss why the second biggest flaw is wasting time brainstorming on questions and answers without organizing possible message points
Outline how to help someone look and feel comfortable first when preparing for a media interview
Recognize the importance of 'The Secret Interview'
Recall the process of making just one improvement at a time and why it is important
Describe how to demonstrate best practices for conducting media interviews
Explain the importance of solid messages and how to test them
Analyze the importance of rehearsals and why there is always time for them
Outline the right way to practice the interview
Recall the importance of sound bites and how to develop them

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