Learning Outcomes

Having completed this module, you will be able to:

• Describe how to deliver a live virtual keynote speech
• Distinguish between live and recorded speech
• Summarize how to deliver a recorded virtual keynote speech
• Discuss the importance of setting goals for keynote speeches
• Recognize the use of stories in achieving speech goals
• Recall how to use breaking news videos to generate publicity
• Identify different types of content that can be used to generate publicity
• Explain evergreen content