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      Introduction to Marketing Management

      Introduction to Marketing Management

      Enrolled1.5-3 Hours (Contains Video)
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      1. Introduction to Marketing Management
      • Beginner Level

      Introduction to Marketing Management

      Learn about modern marketing concepts and effective marketing processes for building a successful business.

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      Introduction to Marketing Management
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      Learning Outcomes

      In this free course, you will learn how to:

      • Define the process and function of marketing
      • Describe how the marketing process works
      • Recall core marketing concepts
      • Discuss examples of good and bad marketing
      • Contrast and compare how marketing of services differs from marketing of goods
      • Discuss how marketing theory has evolved
      • Recognize the limitations and criticisms of marketing theory

      Knowledge & skills you will learn

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