Learning Outcomes

After completing this course you will be able to: 

• Define what the term 'marketing' means
• Explain how marketing has evolved over the years
• Differentiate between the different types of marketing
• Identify the aim of marketing
• Discuss the role of marketing in a company
• Discuss the benefits of case analysis
• Describe the process of developing a case study
• Evaluate a real life case study in terms of case methods
• Explain a company's market environment
• Discuss what contributes to consumer buyer behaviour