Segmentation and Demand Focusing in Marketing Analytics

Master the use of segmentation, targeting, positioning and demand focusing techniques in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Explain the concepts of customer segmentation and targeting positioning
Identify the methodology of segmentation, targeting and positioning in marketing
Describe how to position different products whenever there is a target market
Analyze the use of demographic preferences in marketing
Analyze the application of demand and sales forecasting in marketing analytics
Outline other related sales predictor in demand forecasting and pricing
Describe the application of a classic case of pricing in marketing
List the features of the bundle pricing approach in forecasting

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