Learning Outcomes

In this free course, you will learn how to:

• Define various important terms related to social media marketing
• Describe the five main pillars of social media marketing
• Evaluate strategies before publishing the content on social media platforms
• Recognize the importance of engagement with the audience
• Compute the importance of analytics and metrics in social media marketing
• Discuss credentials of various social media platforms in terms of social media marketing
• Outline the essential components of a social media marketing agency
• Describe the various steps of preparing a successful social media marketing agency
• Indicate the importance of each step in the social media marketing agency
• Classify the social media automation tools on the basis of their uses
• Summarize the process of finding the correct target audience for social media marketing
• Evaluate the process of creating value for the target audience via social channels uses