Learning Outcomes

In this free course, you will learn how to:

• Explain the five economic trends that affect global trade
• Identify global competition among global companies
• Compare and differentiate the global-market entry strategies
• Discuss the procedures of performing marketing research
• Describe the sales forecasting and data analysis techniques
• Explain the process and steps in market segmentation and targeting
• Translate the market-product grid for market size estimation
• Indicate the methods for product positioning in the marketplace
• Distinguish products from services and categorize them
• Describe new products and factors that hamper their marketing success